How boys get
sucked into the
manosphere
You may never have seen it yourself, but there's a dark part of the internet, lurking closer than you think.
It's an online world where men reign supreme. They are fit and powerful, rich and muscular.
They welcome confused, angry men and boys, promising them wealth, status and success with women.
This is the manosphere. I was among the first to start researching it more than a decade ago.
Since then, I've watched it grow and become mainstream, luring boys as young as 12 into its web of toxic masculinity.
We set up ten fake 16 and 18-year old male accounts on TikTok and YouTube to show how the algorithm recommends videos that suck boys into a world they were never looking for.
Here's how it happens.
Let’s say a teenage boy is looking for some dating advice.
He’ll be served a typical dating coach video like this, which, at
first glance, seems harmless enough.
But note how this influencer is already normalising the sexist claim
that women are "not the same as men" because "men are logical".
Some claim if you don’t make a woman feel inferior, she won’t
believe she’s "dating up".
Many manfluencers believe women are genetically hardwired to mate
only with so-called "alpha males".
This video peddles the manosphere belief that women don’t like good
men because they are "naturally" attracted to "dark-triad"
personalities (narcissism, psychopathy, and Machiavellianism).
This tactic endorses and excuses toxic behaviours.
When it comes to money advice, it's also aggressively masculine.
UK manfluencer Hamza advises men to become influencers if they want
to become rich, high-status leaders.
See how he slips in visual dog whistles to establish associations
between success and aggressive masculinity.
Our teenager has watched and liked this content because it tells him
some simple life hacks will make him a "high-value man". It's easy,
practical advice that resonated.
So, the algorithm serves him more of it.
But it starts to get darker, suggesting women enjoy sexual
aggression and violence.
And because of those earlier videos about female inferiority and
male aggression, he's been primed to accept what comes next.
The dating coach in this video uses language and concepts from
evolutionary psychology.
This lends "scientific" legitimacy to his claims and recasts male
sexual violence as motivated by a desire to protect women.
At this point, our teenager is also receiving videos about concepts like "the Red Pill". This is the idea that by refusing to blindly accept the world as it is, they learn the "truth": that men are at the whims of women's power and desires.
This messaging reframes hypermasculinity as edgy and
anti-establishment. But in reality, it's about preserving the status
quo, not disrupting it.
It also positions followers as intelligent and questioning.
By now, we are quite deep in the manosphere.
A steady stream of narratives about male victimhood and "wokeism"
make our boy feel both enlightened and aggrieved.
Videos will often start referencing the film The Matrix.
Manfluencers describe how the corporate world, liberal government
and education conspire to keep "blue-pilled brokies" in a life of
wage slavery.
Our teenager’s mindset has started to change.
He is now engaging with overt misogyny, as well as
common far-right tropes, such as that single mothers produce murderers, drug dealers and
criminals.
These ideas are probably manifesting in his
behaviour at school, and in how he is treating girls and women
both on and offline.
At this point, our teenager is groomed into a mindset that conflates
nihilism and lack of empathy with courageous masculinity.
He's told to focus relentlessly on himself, and to diminish his
empathy for others.
He feels seen, he feels vindicated, and most concerningly, he feels emboldened.
How long will he stay in this space?
Will he get a wake-up call? Or will he get involved in darker, more
extreme misogynistic or far-right communities in closed, encrypted apps?
It depends on a number of factors, from the strength of his friendships,
to happiness at home, among others.
Not all boys
exposed to this content will pursue it. Many get themselves out.
Nevertheless, even the more innocuous advice in the manosphere is
overwhelmingly
digital snake oil
being peddled for profit.
And while the social media ban may put a brake on younger boys accessing
this material, it will not solve the problem. Misogyny is rife beyond
the digital world, and male supremacists will inevitably find other
platforms to reach younger audiences.
The challenge is to reach men and boys before the manosphere does, which
given its power, is a significant challenge.
What can I do?
-
Have open, non-judgemental conversations with men and boys about what they're viewing online. Ask them why they find it appealing.
-
Watch and listen for if any of these manosphere beliefs and attitudes are creeping into their conversations, especially about women and girls.
-
Consult good advice, such as from Australia's eSafety Commissioner or New Zealands's Netsafe.
-
Provide men and boys with a loving environment to talk openly about their feelings and insecurities and to forge meaningful connections. Boys with good friends, supportive families and positive school environments are far less likely to find this content compelling in the first place.
The manosphere is a dark, but growing part of the internet that’s harming everyone who gets sucked into it. In this three-part series, Mapping the Manosphere, we’ve asked leading global experts how it works, what the dangers are and how this online phenomenon is playing out in real life.
Authors
Professor of Digital Media and Gender, Dublin City University
Editorial production
Development and design
Public Policy Editor
Editorial Web Developer
Head of Editorial Innovation
Disclosures
Debbie Ging does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
