Pauline
explained

Pauline
explained

You'd be hard pressed to find an Australian who doesn't recognise Pauline Hanson.

From the "Oxley moron" fish and chip shop owner, to the heart of Australian politics, she's been ridiculed, dismissed and shut out for three decades.

But she's outlasted her critics and now presides over a resurgent One Nation. She's the original anti-politician politician and wields a political power few ever anticipated.

So who really is Pauline Hanson? And how has One Nation survived, and thrived?

It was 2016 and Pauline Hanson was flying all over Australia in a tiny plane for her "Fed Up" campaign to return to parliament.

Most of the media laughed off her chances, but documentary maker Anna Broinowski wasn't so sure.

"Hanson has this X factor that most career politicians can only dream of having. She has a way of just absolutely focusing in on you and listening to you with her whole being, and she projects an air of vulnerability, but also empathy."

"And I'm not saying this through bias, I'm saying this because the camera doesn't lie and everywhere we went I would see people coming up to Pauline with utter adulation."

The people voted. After 18 years in the political wilderness, Pauline Hanson was back.

Pauline Hanson flying above Queensland on the "Fed Up" campaign. Video: Pauline Hanson: Please Explain!

Pauline Hanson flying above Queensland on the "Fed Up" campaign. Video: Pauline Hanson: Please Explain!

It was 2016 and Pauline Hanson was flying all over Australia in a tiny plane for her "Fed Up" campaign to return to parliament.

Most of the media laughed off her chances, but documentary maker Anna Broinowski wasn't so sure.

"Hanson has this X factor that most career politicians can only dream of having. She has a way of just absolutely focusing in on you and listening to you with her whole being, and she projects an air of vulnerability, but also empathy."

"And I'm not saying this through bias, I'm saying this because the camera doesn't lie and everywhere we went I would see people coming up to Pauline with utter adulation."

The people voted. After 18 years in the political wilderness, Pauline Hanson was back.

Pauline Hanson flying above Queensland on the "Fed Up" campaign. Video: Pauline Hanson: Please Explain!

Pauline Hanson flying above Queensland on the "Fed Up" campaign. Video: Pauline Hanson: Please Explain!

Anna Broinowski first met Hanson in 2014 over a lunch of fish and chips to pitch her documentary, 'Pauline Hanson: Please Explain!'.

"I can remember saying to her in that first meeting:

'You have had the most interesting, controversial, and influential career of any Australian independent politician. And I feel that if you were a man, this film would already have been made about you.'

It worked: Broinowski was in and the research began.

Hanson was born the youngest of five children and was a "firecracker" from early on.

Pauline Hanson (then Seccombe) in the athletics team at high school in 1967. She won the 880 yards race at Sports Day. Source: Coorparoo State High School Annual Magazine

Pauline Hanson (then Seccombe) in the athletics team at high school in 1967. She won the 880 yards race at Sports Day. Source: Coorparoo State High School Annual Magazine

In primary school back then, children used to have to drink milk as part of a government health initiative. Broinowski says while filming at her farm in Queensland, Hanson shared a telling story.

"Little Pauline didn't like the milk because her school couldn't afford refrigerators, and by the time it was served to her, it was warm. And so she started to just take the milk and then hide it under a little bench."

"It got to the point where there was a whole line of mouldy milk bottles that little Hanson had stacked under the bench. The principal summoned the entire school and said 'which of you children has not been drinking your milk?' There was dead silence."

"At the back of the hall, little Pauline put up her hand and said, it's me. I don't like it and it's not fair."

Pauline Hanson as a councillor for the Ipswich City Council, 1994. Photo: Whitehead Studio. Source: Picture Ipswich.

Pauline Hanson as a councillor for the Ipswich City Council, 1994. Photo: Whitehead Studio. Source: Picture Ipswich.

For Broinowski, the memory reveals the three traits that define Hanson:

1. The politics of grievance; "it's not fair"

2. The politics of the outsider

3. The politician who will stand up; "she'll say what she feels her supporters are thinking, but are too scared to say out loud and bugger the consequences."

Pauline 1.0

In 1996, Pauline Hanson was a single mum, running a fish and chip shop in Ipswich, Queensland.

"She grew up with this attitude that you pick yourself up by your boot straps,  no one owes you a living, you do it all yourself. She did struggle and she did work hard," reflects Broinowski.

It was a progressive time in Australian politics: Prime Minister Paul Keating was actively working on increasing support for First Nation Australians and pivoting towards deeper relationships with our Asian neighbours. Meanwhile, new laws in Vietnam made it easier to emigrate to Australia and there was a big uptick in immigration.

Pauline Hanson at her fish and chip shop in Ipswich, Queensland. Photo: Pauline Hanson: Please Explain!

Pauline Hanson at her fish and chip shop in Ipswich, Queensland. Photo: Pauline Hanson: Please Explain!

Pauline 1.0

In 1996, Pauline Hanson was a single mum, running a fish and chip shop in Ipswich, Queensland.

"She grew up with this attitude that you pick yourself up by your boot straps,  no one owes you a living, you do it all yourself. She did struggle and she did work hard," reflects Broinowski.

It was a progressive time in Australian politics: Prime Minister Paul Keating was actively working on increasing support for First Nation Australians and pivoting towards deeper relationships with our Asian neighbours. Meanwhile, new laws in Vietnam made it easier to emigrate to Australia and there was a big uptick in immigration.

Pauline Hanson at her fish and chip shop in Ipswich, Queensland. Photo: Pauline Hanson: Please Explain!

Pauline Hanson at her fish and chip shop in Ipswich, Queensland. Photo: Pauline Hanson: Please Explain!

But over the counter at the fish and chip shop, Hanson was hearing all sorts of grievances about how her customers were feeling left behind by globalisation. Jobs were disappearing, their worlds were changing.

She decided to run for politics, as the LNP candidate for the federal seat of Oxley in the 1996 election.

'The Hanson Phenomenon', 60 Minutes, Channel 9.

'The Hanson Phenomenon', 60 Minutes, Channel 9.

But over the counter at the fish and chip shop, Hanson was hearing all sorts of grievances about how her customers were feeling left behind by globalisation. Jobs were disappearing, their worlds were changing.

She decided to run for politics, as the LNP candidate for the federal seat of Oxley in the 1996 election.

'The Hanson Phenomenon', 60 Minutes, Channel 9.

'The Hanson Phenomenon', 60 Minutes, Channel 9.

Her alliance with LNP quickly soured: she made racist remarks about Indigenous people and she was disendorsed just a few weeks out from the ballot.

It didn't stop her. "She said, well, okay, I'll run as an independent for Oxley," explains Broinowski.

Pauline Hanson running as and independent for Oxley after being sacked from the Liberal party, 1996. Photo: Herald Sun.

Pauline Hanson running as and independent for Oxley after being sacked from the Liberal party, 1996. Photo: Herald Sun.

"No one in the mainstream media thought Hanson had a chance in hell. They started to call her the 'Oxley moron'. But lo and behold come election day, Pauline Hanson was rocketed into parliament with one of the biggest swings against the sitting Labor member ever recorded."

Just months later, the progressive 90s seemed to come to a screeching halt.

"We are in danger of being swamped by Asians."

Pauline Hanson's maiden speech to parliament, September 10 1996.

Pauline Hanson's maiden speech to parliament, September 10 1996.

"We are in danger of being swamped by Asians."

Pauline Hanson's maiden speech to parliament, September 10 1996.

Pauline Hanson's maiden speech to parliament, September 10 1996.

"The parliament switchboard went into meltdown. What immediately galvinised the mainstream media and the two major parties into action was that a lot of the calls were supportive. At the same time thousands of demonstrators marched in protest."

Pauline Hanson had no real idea how politics worked. But she was genuine and unafraid.

Pauline Hanson speaks to supporters in Ipswich, June 13 1998. Photo: Steve Holland/AAP

Pauline Hanson speaks to supporters in Ipswich, June 13 1998. Photo: Steve Holland/AAP

She was ridiculed for her lack of education, fashion sense and her humble beginnings. Documentarian Anna Broinowski says she was also treated with a level of misogyny that some women in politics still encounter today.

Simon Hunt, as Pauline Pantsdown, in the satirical music video "I Don’t Like It", released in 1998.

Simon Hunt, as Pauline Pantsdown, in the satirical music video "I Don’t Like It", released in 1998.

Hanson made racist and derogatory remarks that shocked and divided Australia.

In a 60 Minutes interview she was asked directly: "are you xenophobic?"

"Please explain."

Video: 60 Minutes, Channel 9

Video: 60 Minutes, Channel 9

"Please explain."

Video: 60 Minutes, Channel 9

Video: 60 Minutes, Channel 9

Queue the widespread derision.

"I think that that was a really big mistake. The more she was criticised, the more people quietly came out of the woodwork to support her."

They didn't know what xenophobia meant either.

Riding the popular wave, she joined forces with some more experienced political operators and One Nation the party was born.

The fall of Pauline Hanson

While John Howard and the Coalition publicly sneered at Hanson, they were also threatened.

In the 1998 election, One Nation fielded 139 candidates, contesting almost every seat in the country.

Pauline Hanson looks dejected after her loss in the 1998 federal election. Photo: Steve Holland/AAP.

Pauline Hanson looks dejected after her loss in the 1998 federal election. Photo: Steve Holland/AAP.

It wasn't to be. Through a concerted smear campaign from the LNP (and a bit of help from an electoral boundary redistribution), Pauline Hanson lost her seat, and only a single One Nation candidate was elected – they eventually had their win overturned due to holding, ironically, foreign citizenship.

Unsatisfied with a simple election loss, Tony Abbott, then a key minister in the Howard cabinet, worked with a group of LNP supporters to set up a legal fund to support a case for electoral fraud against Hanson.

On August 20 2003, Pauline Hanson was sent to jail.

Pauline Hanson's mugshot from her first day in prison, August 21 2003. Photo: Pauline Hanson: Please Explain!

Pauline Hanson's mugshot from her first day in prison, August 21 2003. Photo: Pauline Hanson: Please Explain!

While filming the documentary with Hanson, Broinowski took Pauline to the courtroom where she was found guilty.

"She cried and she took me aside and talked about how that was the absolute rock bottom moment of her life because she had always prided herself on being an honest, upstanding and law abiding Australian citizen. And suddenly the court had found her guilty of fraud."

Hanson shared her prison diary with Broinowski. "It was a glimpse of the humiliation and the sense of despair Pauline felt. She spent the first nights in prison on suicide watch."

Pauline Hanson as she was released from the Brisbane Women's Correctional Facility, November 6 2003. Photo: Tony Phillips/AAP.

Pauline Hanson as she was released from the Brisbane Women's Correctional Facility, November 6 2003. Photo: Tony Phillips/AAP.

After 11 weeks inside, her conviction was overturned and Pauline Hanson was released from prison.

But the time in jail had given her a steely edge; she emerged with a resolve that wasn't there before.

"It gave her the kind of backbone and real politic mentality that has enabled her to survive and thrive," says Broinowski.

Pauline's political track record

Wins
Losses
1996 Win
1998 Loss
2001 Loss
2003 Loss
2004 Loss
2007 Loss
2009 Loss
2011 Loss
2013 Loss
2015 Loss
2016 Win
2022 Win

Hanson certainly needed it: after her election loss in 1998 she ran for parliament nine times, and failed nine times.

And then came the tenth.

Pauline 2.0

The whirlwind 2016 "Fed Up" election campaign to which Anna had front-row seats marked a new kind of Pauline Hanson.

She's back to stoking the politics of grievance, armed with her trademark underdog spirit and an instinct for Australia's racist underbelly. She's still willing to say what some Australians, she believes, are too scared to say out loud.

But these days Senator Hanson's brand of racism targets Muslims, not Asians.

Senator Pauline Hanson wears a burqa in the senate chamber, shutting down proceedings for one and a half hours, November 24 2025. Photo: Mick Tsikas/AAP.

Senator Pauline Hanson wears a burqa in the senate chamber, shutting down proceedings for one and a half hours, November 24 2025. Photo: Mick Tsikas/AAP.

Hanson 1.0 was the politically clueless, firebrand xenophobe.

But Hanson 2.0 is a serious, strategic, experienced, battle hardened political operator.

The "svengalis and masterminds", as Broinowski terms them, who'd often been accused of being Hanson's puppeteers are gone.

She's teamed up with her pilot, James Ashby, a strategic operator schooled in conservative politics.

Senator Pauline Hanson and long-time adviser James Ashby outside Parliament House in Brisbane, October 2 2024. Photo: Darren England/AAP.

Senator Pauline Hanson and long-time adviser James Ashby outside Parliament House in Brisbane, October 2 2024. Photo: Darren England/AAP.

"Hanson 2.0 is much more dangerous. Not only does she understand how politics works and she makes her own decisions, she also has a far more strategic and supportive right hand man in James Ashby," explains Broinowski.

"He doesn't compete with Hanson for the limelight, and instead supports her in getting her message out there."

"Hanson and Ashby together are one of the reasons One Nation is surging today."

Interviewed

Anna Broinowski Anna Broinowski

Senior Lecturer, School of Art, Communication and English, University of Sydney

Editorial production

Matt Garrow Matt Garrow

Editorial Web Developer

Ashlynne McGhee Ashlynne McGhee

Head of Editorial Innovation